Job Details

Social Media Specialist, Business Services
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Position Number: 5890188
Location: Kennesaw, GA
Position Type: Public Relations, Marketing and Communications

Social Media Specialist, Business Services

Job ID: 280415
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Do you want to cultivate an inclusive environment that encourages free expression and civil discourse? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Department Information

DEPARTMENT SPECIFIC TASKS AND RESPONSIBILITIES:
1. Develops and manages comprehensive social media marketing strategy for assigned Business Services department(s) including but not limited to Campus Services, Community and Professional Education and Financial Aid
2. Develops and collaborates with marketing team to create content ideas in line with overall marketing strategy for promotions, campaigns, events and departmental initiatives
3. Monitors, analyzes, and reports on social media performance using analytics tools to measure the success of campaigns and makes data-driven decisions when posting
4. Engages with followers, responds to comments and messages, and fosters a positive community around the brands of each account
5. Creates content for digital platforms in addition to social media, including video and website content
6. Utilizes basic graphic design skills using tools like Adobe Photoshop or Canva and basic video editing tools such as Capcut, Adobe Premier Pro, and others
7. Stays knowledgeable on the latest social media trends and best practices and makes recommendations for content that aligns with these
8. Manages Business Services content on campus digital signage network (OwlTV)
9. Hires, trains and manages social media student assistants and/or interns and provides regular feedback on the content they create
10. Oversees Campus Services brand ambassador program
11. Partners with departments including Strategic Communications, Enrollment Services and Student Affairs to collaborate on cross-promotional content
12. Attends events after-hours to capture and post real-time content and creates social media highlights after events

Job Summary

Responsible for creating, planning, and implementing an engaging and interactive social media content strategy that enhances the University's reputation. Engages in daily activity on the University's social media channels to advance the school brand, promote events/programs, recruit students, increase community connection to the school, and guide users to the school's website. Ensures communications are aligned with the school's brand messaging and policies.

Responsibilities

KEY RESPONSIBILITIES:

1. Creates and follows an editorial calendar and schedule aligning with University's academic calendar to assist with content planning and execution

2. Generates, edits, publishes and shares content (original text, images, video or HTML) that encourages community engagement with the University

3. Assists manager and other department staff with moderating user-generated content (posts, tweets, comments, etc.)

4. Monitors conversations and responds to user-generated comments and questions posted on University accounts

5. Optimizes pages within each platform to increase visibility of University's social content

6. Collaborates with University departments and units to manage reputation, identify key players, coordinate University event coverage, and content sharing/re-purposing through work performed

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in related field

Required Experience
Two (2) years of social media and/or content creation portfolio experience

Preferred Qualifications

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

Preferred Experience
Experience in video storytelling from concept and shooting to editing

Knowledge, Skills, & Abilities

ABILITIES
Able and willing to work at a fast pace
Ability to quickly master new technologies
Able to handle multiple tasks or projects at one time meeting assigned deadlines

SKILLS
Excellent content creation skills
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe Creative suite)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.

Background Check

Standard Enhanced + Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf

To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=280415&PostingSeq=1